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    Persuasive Writing Techniques & Examples

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      HOW TO BE MORE PERSUASIVE IN YOUR WRITINGS? BECOME AN INFLUENTIAL WRITER BY LEARNING AND ADAPTING THESE EASY PERSUASIVE WRITING TECHNIQUES TO MASTER THE ART OF PERSUASIVE WRITING.

       

      Remember the time when your love letter was horribly turned down by your beloved? Perhaps at that time, your letter wasn’t capable enough to persuade the one you desired. What it lacked? Passion? No. It clearly lacked the technique to persuade someone. 

      Thus, for such letters or any other form of the write-up where a particular action or response is demanded, incorporates a certain way of writing—Persuasive Writing

      Without further ado, let’s know the A, B, C of Persuasive writing techniques. 

      But, before that, an overview of the topics in discussion in this article. 

      → What is persuasive writing?

      → Tools for persuasive writing

      → 5 simple tips for assignments

      →Persuasion in speech and techniques in use

      → FAQ

       

      What Is Persuasive Writing?

      Persuasive writing is the form of writing that aims for the result. If there’s no result, then why are you writing? Persuasive writing focuses on the reader’s point of view and directs them to follow a particular idea or follow the instruction as per the writer. 

      This form of writing is seen in advertisements, official letters, tenders, articles to promote activism and so on. 

      While writing persuasive writing, always see through the point of view of the reader. As you are writing for the readers, thus they are your main concern. 

      Reader’s response is the result. 

      Tools For Persuasive Writing

      There are persuasive writing techniques and tools that assist in persuading the readers. The language of persuasive writing is nothing to be worried about, simply adopt the given tools and implement them in your writing.

      • Ethos, Logos, And Pathos 

      These three musketeers are three modes of persuasion given by Aristotle. 

      Ethos refers to moral competence, expertise, and knowledge. 

      It’s the most common attribute of human behaviour- to listen only to those who know more or is placed above. How to achieve this? By increasing the quality of your write-up. Present a write-up that’s powerful- radiates in-depth research and knowledge that the writer possesses or has gathered. 

      Logos is the root word for logic. We humans always look for the logic behind a statement. We have passed that age when every statement being said or issued was accepted without hesitation. Now, to make readers respond to an idea you’ll have to show relevant examples and bring forth enough proves that’ll erase the hesitation and will respond the way you want them to. 

      • Using Emotive Language

      The reader’s response to your article depends on the degree to which you were able to connect with him/her emotionally. The use of emotive words, loaded words and words that agitate, emphasise and solve; aids in getting the desired response. 

      Let’s understand with examples:

      Eg. 1- The owner left the dog on the street.

      Eg. 2- The heartless owner left the poor dog on the dirty street. 

      These two sentences mean the same thing but have been expressed in a different way. Is it making a difference? Of course, it is. The first sentence lays on the colder side whereas the second one is making the reader feel pity for the dog and are being annoyed at the owner. Thereby creating an impact. 

      Targeting the emotions of greed, envy, pity, fear, pride, guilt, anger, happiness, hope; one can assure the emotional involvement of the readers. Of course, using correct vocabulary is a key element in emotive language. 

      • You, We, I

      The use of personal pronouns involves the readers and thereby creating an impactful article. 

      Let’s understand, 

      • The amount of effort you put forth is visible in your work. Your work reflects your sincerity.
      • The amount of effort being put forth is visible in one’s work. The work reflects the sincerity of the worker. 

      Both sentences mean the same thing but the difference is clearly visible. The first sentence has weight in it as it is directly addressing “you” persuading “you” to work hard and sincerely. Whereas in the second sentence, it is just saying to work hard, addressing anyone, may or may not be you. Thus has minimal persuasion in it. 

      • FABU

      FABU is the acronym for 

      Features

      Advantage

      Benefit

      U-appeal

      In persuasive writing especially for sales, the reader searches for these things. For example, in an article for a new television in the market, there will be features of the TV— the size, prize and other statistics, followed by the advantages of those features. Followed by the advantages, one would like to know as how will the buy benefit him and lastly, the benefits that appeal to the reader/buyer is u-appeal. 

      • Storytelling

      Storytelling is basically quoting evidence from instances of daily life. Narrating stories are the best form of evidence that has human touch or connection in it. Now, in order to persuade someone, you need to make sure that he/she doesn’t feel being the only one. Using stories that include other people of their same kind ( stage of life) will encourage them to respond to your write up.

      5 Simple Tips For Your Assignments

      Even after reading or understanding the different tools used for effective persuasive writing, it might still be difficult especially for amateurs. So, here are some tips that’ll assist you with assignments. 

      # Tip 1 

      Choose a topic that fits with you. If not assigned to you, prefer the topic that you are genuinely interested in and are interested in. As in this way, it’ll be easier for you to write about. 

      # Tip2

      Brainstorm the selected topic. After selecting the topic, don’t forget to thoroughly research it, without being biased.  That is, get a detailed account of both sides of the argument. And jot them down. 

      # Tip 3

      Create a table of both positive and negative aspects of the given topic. Don’t straight away start your writing thinking “Ah! I know this. I’m for this topic!” First, align your thoughts. Otherwise, the final write up would be a pile of words leading to nowhere. For example, if the topic is “do you think that bursting firecrackers during Diwali should be banned?” create two columns like below,

      Positive Negative
      Due to the excess burning of crackers, air pollution takes place. Why pressing on only Diwali? Excessive firecrackers burst even during the new year.
      With dangerously polluted states like Delhi, it is wise not to willingly contribute to pollution. The whole year round the traffic, industries etc. causes more pollution than a day in Diwali.

      Not just two, add as many points you can.  Now after having arguments on both the side, choose the side that you like or has the strongest arguments.

       

      # Tip 4

      Prioritise the arguments in a hierarchal order.  After selecting the arguments, rank them from the most is the most important to least important. And then implement these arguments in your writing of course using the strongest arguments. For an essay, including three arguments is like hitting the sweet spot— neither too much, nor too less. In persuasive writing, don’t forget the other side of the arguments. Choose one argument that you will refute. Meaning, arguing against the selected argument by providing facts and evidence. This will prove a strong point in your persuasive writing. 

      # Tip 5

      Compose your writing.  The common and popular format being:

      • Introductory part

      This is where you introduce your topic by stating the position of that topic. 

      • Body

      The body consists of the selected arguments, and evidence to support the arguments. Also include the refutation of the opposition’s point. 

      • Conclusion

      Reiterate your arguments. A second brief mention of the arguments will act as a quick reminder for the reader. And finally, conclude it with a closing thought. 

      A sample example of a persuasive paragraph—

      Why should you vote? 

      Voting, the right to elect your own leader or the representative of the State is the biggest boon of democracy. 

      In a democracy, the government is of the people, by the people and for the people. People like you are behind the power that the ruling party enjoys. This election and the vote of yours is like a divine judgement passed by you, carefully judging the tenure of the government in question. If the government and the leader is found to be notorious and corrupted, this democratic power of vote will aid in maintaining the dignity and integrity of the nation. Sometimes questions might arise, like “why should I vote? The entire system is corrupted and my vote will go in vain!”

      Even if you know that due to popularity and the corrupted election process, still vote for the one whom you feel is the deserving one. Why? Because each vote counts. It counts in for winning the majority and also counts the supporters favouring a particular leader. Your single vote will let that leader know that he/she is not fighting alone. 

      Thus, make use of the power you are in charge of and become a responsible citizen. And don’t forget that the government is of the people, by the people and for the people. 


      Persuasion In Speech And The Technique In Use

      Not only in written format, one can persuade in a spoken or verbal form as well. Politicians, leaders, and other influential people use speech to persuade their followers. Now, just like in writing, the techniques are the same as the speech is the spoken form of a write-up. But here persuasion comes in the oratory skills of the speaker. Your perfectly crafted persuasive writing can end up being a complete disaster when you read it. 

      The technique in imparting persuasive speeches lies in the vocal texture. 

      • Be as expressive as possible. But don’t be overdo it. 
      • The speaker must not go with speed. 
      • The pronunciation needs to be clear and soft. Otherwise, there won’t be any value in the speech. 
      • The pitch needs to take care of. The voice is the key for the speaker. A well-balanced voice is an essential element.
      • Connect to the audience. Involve them in the speech. 

      Notice how politicians give speeches. How they involve audiences, the emotions involved, the expressions, and the change in tone of the voice while saying a sentence. 

      The success of persuasion in speech can be seen instantly. The success or the failure is clearly visible in audiences’ reactions. If the respond the way you, as a speaker had initially intended, consider this as a success.

      For more assistance, you can hire our assignment help experts. 

      Frequently Asked Questions on Persuasive Writing 

      What are the persuasive writing techniques?

      For well-composed persuasive writing, there are techniques in use and those techniques or tools have been previously discussed in details. Here’s a brief of the techniques to use in your writing to persuade someone, 

      • Infused emotions in the write-up. 
      • Use modal verbs,  denoting how likely something is about to happen. Words like might, may; have low modality, and words like a will, must; denotes high modality. 
      • Involve readers by using personal pronouns. 
      • Use rhetoric question that makes the reader think. 
      • Use evidence to support the arguments at the display. 
      • Repetition of arguments. ( not in a tedious manner) 
      • Use proper adjectives or adverbs in your sentences. 
      • Use alliterations

      How to use persuasive writing techniques?

      To frame a persuasive write-up, frame it in a way that’s an appeal to the reader in the best possible way. Try to include all the tools and techniques at hand in your write-up. And use the most common format for writing, i.e., dividing the entire write-up into three sections— the introductory part, the mid part and the concluding part. 

      • Introductory part

      This is where you introduce your topic by stating the position of that topic. 

      • Body

      The body consists of the selected arguments, and evidence to support the arguments. Also include the refutation of the opposition’s point. 

      • Conclusion

      Reiterate your arguments. A second brief mention of the arguments will act as a quick reminder for the reader. And finally, conclude it with a closing thought.